The Big Takeover
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 The network America relies on Visual System and OOH takeovers
The network America relies on brand platform was unleashed across the Verizon consumer and B2B business.
From its simplest mnemonic, which lived across tv and animated placements, to a robust visual system which was put to practice in a nationwide OOH takeover.

Our design direction was to embrace the purity of the brand’s simple visual ingredients, typography and flat color and treating them with intentional scale. The result was a bold but graceful, iconic look and feel. Executions included static and animated OOH units, several subway station takeovers in NYC and airports across the nation. 

Our design team were responsible for the design system, and execution of all units. 

Role — Senior Designer & Animator
Design Director — Emely Perez