Fios TV Promo Framework
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Role — Senior Designer
Design Director — Emely Perez
Animation House — Masters & Savant
Producer — Hayley Danke

We were challenged to create a versatile bookend template that can seamlessly insert promotional content in-between branded moments. 

The two main things we needed to solve for were:
Establishing a flexible visual world and create a library of assets under its umbrella to keep it fresh.
Template timing and editing logistics that would allow for seamless integration of existing and rotating content. 

An abstract visual world of graceful textures and kinetic typography. 
Movement becomes the connecting thread as textures allow for visual range in our asset library. 

Intro & Outros

Look 1 / Brilliant Glass

Look 2 / Digital Cloth

How it all comes together / Full Promo